Book the audit
All modules
Module · 2 to 3 weeksB2B foundersOutbound agenciesGrowth teams

Lead Qualification

Leads enter from any source and exit with a score, a personalised message, and a routed next action.

Composition map
Lead QualificationMODULE · 2 TO 3 WEEKS · SWAP ANY SURFACE01 · LEAD SOURCEWebhookLinkedIn scrapeClay enrichmentForm submitCRM importManual CSV02 · ENRICHClayApolloClearbitHunterContactOutRocketReach03 · SCORE AND QUALIFYClaude SonnetOpenAI GPT-4Gemini 2.5MistralDeepSeekLlama 304 · OUTREACHExpandiSmartleadLemlistInstantlyHeyReachApolloSHARED LLM LAYERClaude · OpenAI · Gemini · Mistral · DeepSeek · Llama 3SHARED DATA LAYERNotion · Airtable · ClickUp · Supabase · PostgresSHARED ALERT LAYERSlack · Discord · Telegram · Email · WebhookEvery surface is swappable. The architecture is not.
What it owns

Lead Qualification takes ownership of everything in the lead source, enrich, score and qualify, outreach pipeline. Rather than a collection of separate automations pointing at each other, the module treats those steps as one continuous system with a shared data layer, a shared alert layer, and a single ops dashboard surfacing the health of every run.

The 2 templates inside the module are pre-wired and adapted to your exact stack during the build engagement. Every tool surface ships with documented alternatives, so you are never locked to a specific vendor. Swap the LLM, swap the scheduler, swap the delivery tool, and the rest of the wiring stays intact.

When the module is live, the ops dashboard gives your team visibility into run counts, error rates, and last-triggered timestamps for every surface. Problems surface before clients notice. Fixes land without a code deployment.

Real-world use cases

Who actually runs this, and what changes for them.

Outbound agency with a strict ICP and a leaky list

Your client wants you to talk only to enterprise security buyers. The list you bought has 40% noise.

Before

A VA scrubs the list manually, takes three days, misses edge cases, and a quarter of the message volume goes to people the client did not want to talk to.

After

The list goes through the qualifier. Every lead gets a score, a tier, and a clear reason. Only A and B tier are messaged. The client never sees a misfit reply.

Founder running their own outbound while building the product

You only have 30 minutes a day for outbound. You need every minute pointed at the right people.

Before

You scroll LinkedIn lists, second-guess yourself, send to whoever looks plausible.

After

A scored list lands in your inbox every morning, sorted by fit. You write five real messages instead of forty fake ones.

What changes for your team

  • Outbound feels less embarrassing because the targeting is actually accurate.
  • Reply rates are usable signal, not random, because the list is filtered.
  • New SDRs ramp faster because the system explains why each lead scored the way it did.
  • Wasted touches go away. So does the brand damage that comes with them.

Real runs, observed

Trigger

500 raw leads pulled from Apollo overnight

What landed

500 scored leads in Notion, 137 marked A-tier with reasons, 137 enriched and queued for personalised outreach

Time

Done before 9am

Workflows inside

Each of the following templates is pre-wired and adapted to your stack as part of this module build.

Shared layers

Three infrastructure layers span every surface in this module. Swap any tool at any layer without rewiring the rest.

LLM layer
ClaudeClaudeOpenAIOpenAIGeminiGeminiMistralMistralDeepSeekDeepSeekLLlama 3
Data layer
NotionNotionAirtableAirtableClickUpClickUpSupabaseSupabasePostgresPostgres
Alert layer
SlackSlackDiscordDiscordTelegramTelegramEEmailWWebhook
Ops dashboard

Every module ships with a live dashboard showing run counts, error rates, and last-triggered timestamps for each workflow surface.

Preview coming soon

Time and scope

2 to 3 weeks

Estimated delivery

2

Workflows included

4

Surfaces wired

Fixed

Pricing model

Engines that run this

This module is live inside the following client engines.

Ready to ship Lead Qualification?

Book the audit. We scope the build together.

30 minutes. No pitch. You leave with a clear view of what ships, what it costs, and what changes on week one.