Arcus works in regulated markets. Novel nicotine. Cannabis. Cosmetics. Medical devices. PPE. Every client they take on brings compliance complexity that most agencies wave away. Lee Bryan built the practice to absorb that complexity without hiring a compliance army. That required operational infrastructure to match.
The first workflow I built was meetings-to-tasks. Every Gemini Meet session and Fireflies transcript gets processed by n8n. Tasks come out the other side as scoped, owned, Notion-formatted items. The meeting ends. Work appears. Nobody has to summarize anything on a call they already sat through.
The outreach system followed. ICP-aware targeting aimed at regulated-market founders who are three steps into a compliance headache and starting to wonder whether they need help. Research, qualification, copy, and delivery wired in one pipeline. The content and ops layer rounds it out: small automations that reduce the friction that accumulates across a compliance practice's week. Three surfaces, one team, zero manual admin on the recurring stuff.