Teams that recognise the pain
Calendly fires the invitee.created event. Clay enriches the email (company, headcount, tech stack, LinkedIn). Claude Haiku picks the right rep from your round-robin config using tier rules (enterprise → enterprise AE, under 10 seats → PLG rep). HubSpot gets the contact plus deal in one upsert. The rep Slack DM lands with the prospect company, 3-bullet context, and the two most recent LinkedIn posts. All inside 18 seconds.
Before
Today, appointment router is a manual ritual. Someone owns the spreadsheet, the inbox, or the doc. The work is repetitive and rarely the highest-leverage thing they could be doing.
After
Appointment Router runs as a wired pipeline. Triggers fire automatically, the model picks the right move, and the output lands in the tool the team already opens every day.