Creative agency taking on 8 new briefs a month
Every brief is a 45-minute Google Doc cobbled together from the discovery call notes.
Before
The strategist writes the brief, the AE reformats it, the client wants changes. Two days minimum to get the first draft out.
After
The client fills a Typeform. Three minutes later, a structured branded brief is in the AE's inbox for review. Edits happen in the doc. The client sees the polished version the same day.