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Brief Generator

A client completes your 12-question Typeform. n8n catches the submit, validates required fields (if missing, the client gets a clarifier email, not a broken brief). Claude Sonnet transforms raw answers into your house brief structure: objectives, audience, deliverables, timeline, success metrics, constraints. Output writes to Google Docs via the Docs API using your master template. A Slack thread opens in #briefs with three sign-off checkboxes. On approval the doc moves to the client folder and a ClickUp project is created. Lead-to-kickoff compresses from 4 days to same-day.

Tool-interchange map · every layer is swappable

Brief GeneratorTEMPLATE · 2 TO 3 DAYS · SWAP ANY TOOL01 · INTAKE02 · STRUCTURE03 · FORMAT04 · REVIEW05 · DELIVER● DEFAULT● DEFAULT● DEFAULT● DEFAULT● DEFAULTTypeformDEFAULTClaude SonnetDEFAULTGoogle DocsDEFAULTSlackDEFAULTEEmailDEFAULTOR SWAP IN vOR SWAP IN vOR SWAP IN vOR SWAP IN vOR SWAP IN vNotion formAirtable formGoogle formTallyJotFormSlack cmdOpenAI GPT-4Gemini 2.5MistralDeepSeekLlama 3TtemplateNotion pagePPDFMMarkdownSlack blocksHHTMLDriveNotion commentsEEmailLinearAsanaClickUpGoogle DocsSlack DMHubSpotCclient portalDrive linkNotion sharePPDFANY OF THESE 6ANY OF THESE 6ANY OF THESE 6ANY OF THESE 6ANY OF THESE 6EVERY LAYER IS SWAPPABLE · THE ARCHITECTURE IS NOTInputs in. Branded client brief out. No formatting by hand.

What it does

A client fills in a Typeform. Thirty seconds later, Claude has turned their raw answers into a structured brief with sections for objectives, deliverables, audience, timeline, and success metrics. The draft goes to a Slack thread for internal review. Once approved, it goes to the client as a Google Doc or PDF.

The intake form is the variable. The prompt is trained on the specific voice and structure your agency uses for briefs. The output is not a generic summary, it is a document that looks like it came from your account team.

Live at Buttermilk as the client brief workflow. Lock and Quay use a variant for venue booking briefs.

Real-world use cases

Who actually uses this, and what changes for them.

Creative agency taking on 8 new briefs a month

Every brief is a 45-minute Google Doc cobbled together from the discovery call notes.

Before

The strategist writes the brief, the AE reformats it, the client wants changes. Two days minimum to get the first draft out.

After

The client fills a Typeform. Three minutes later, a structured branded brief is in the AE's inbox for review. Edits happen in the doc. The client sees the polished version the same day.

Boutique consultancy with a long discovery process

You learn 80% of what you need on the discovery call, but writing it up takes longer than the call itself.

Before

Discovery happens Monday, the brief lands Friday, the project starts the following Wednesday.

After

Discovery happens Monday, the brief is in the client's inbox Tuesday morning, the project starts Thursday. A full week reclaimed.

What changes for your team

  • Account managers stop being typists. They become editors and reviewers.
  • Brief quality is consistent because the structure is enforced by the prompt, not by whoever happens to be writing it that day.
  • The client gets the brief faster, which is when their excitement is highest, which is when they sign off.
  • Every brief lands in the project tracker at the same time it lands in the inbox. No lost briefs.

Real runs, observed

Trigger

Client submits the intake Typeform with 12 answers

What landed

A 4-section Google Doc brief in the agency's house style, draft Slack thread for review, ClickUp task created

Time

Under 60 seconds

Default tool stack

TypeformTypeformCClaude SonnetGoogle DocsGoogle DocsSSlack threadEEmail

Sample prompts

Time + scope

2 to 3 days

To ship

Fixed

Pricing model

Included

Source JSON

14 days

Tweak window

Ready to ship this?

The audit takes 30 minutes.
The first template ships in days.

Book a call. I review your stack, confirm the fit, and we start the same week.